Birell is a modern, refreshing and playful brand – and these same values are reflected in the merchandise collection. The collection is built on a clean, minimalist visual language and precise craftsmanship, making it a reliable choice for year-round wear. Hoodies and T-shirts with subtle logo placement and thoughtfully designed cuts are comfortable, pleasant to the touch and retain their shape even with frequent use. Neutral colours and restrained details ensure easy combination across any wardrobe.
The main objective of the collection is quality, versatility and everyday wearability. Birell is present at a wide range of events and aims to offer visitors a great overall experience – including well-designed merchandise that represents the brand in a tasteful and natural way.
- Existing product with custom branding: Based on a stock item customised for the client
- Client: Plzeňský Prazdroj, a.s.
- Project year: 2025
